PROMOTIONAL STRATEGY OF THE ALBA IULIA FORTRESS

Andreea Muntean and Lucian Marina

Annales Universitatis Apulensis Series Oeconomica, 2008, vol. 2, issue 10, 60

Abstract: The specific character of The Fortress of Alba Iulia results from its value as an element of historical and cultural patrimony. This value must be kept and brought into prominence, and for this it must be promoted with the help of cultural tourism. This paper presents some issues regarding the promotional strategy of the Alba Iulia Fortress.

Keywords: promotional strategy; cultural tourism (search for similar items in EconPapers)
JEL-codes: M (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (1)

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