STRATEGY OF DISTRIBUTION IN FOOD INDUSTRY COMPANIES

Joanna Nowakowska

Annales Universitatis Apulensis Series Oeconomica, 2009, vol. 2, issue 11, 30

Abstract: The essence of distribution is thus reduced to harmonization of demand and supply. Such an adjustment is only possible through amassing and providing customers with products of a particular structure and specific usage properties. Levelling the differences between production and consumption area is also an important issue.

Keywords: strategy of distribution, distribution channels (search for similar items in EconPapers)
JEL-codes: L6 (search for similar items in EconPapers)
Date: 2009
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