DEVELOPMENT DIRECTIONS FOR THE TOURISM OFFER OF THE ALBA IULIA FORTRESS. QUALITATIVE ASSESSMENTS

Lucian Marina, Andreea Muntean and Claudiu Stefani

Annales Universitatis Apulensis Series Oeconomica, 2009, vol. 2, issue 11, 50

Abstract: Achieving an integrated cultural and historic tourism offer is the main direction of the tourism development strategy for the Alba Iulia Fortress. The practice of implementing any strategy shows us that during this process a series of complementary or even antithetic projects and visions will occur. Through qualitative assessments, based on a focus-group type of investigations with experts in tourism, architecture and city planning, we suggest adjustments or even new development projects for the Fortress.

Keywords: touristic offer; cultural tourism; tourism development (search for similar items in EconPapers)
JEL-codes: L83 M31 (search for similar items in EconPapers)
Date: 2009
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