STUDY REGARDING THE POSITIONING OF TRANSILVANIA BANK IN THE RANK SMEs FROM ALBA IULIA

Iulia Iuga and Ruxandra Radoviciu

Annales Universitatis Apulensis Series Oeconomica, 2010, vol. 2, issue 12, 27

Abstract: Recent changes in the market caused by economic crisis affected the Small and Medium Enterprises. The study helps Transilvania Bank to see the place on the market and the image among Small and Medium Enterprises. Following the predictions made by the small and medium enterprises the bank has the possibility to develop the products and services offered.

Keywords: bank; small and medium business; market (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:alu:journl:v:2:y:2010:i:12:p:27

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