EXTERNAL TRADE PERFORMANCE AND EXPORTERS' MARKET ORIENTATION. STUDY CASE OF ROMANIA

E and V

Annales Universitatis Apulensis Series Oeconomica, 2018, vol. 2, issue 20, 10

Abstract: RomanianÂ’s external trade is dominated by the activity of foreign capital. The main orientations on national market of these firms relate to the mother-companyÂ’s strategy. In the case of Romanian capital, the evolution is mainly defined by asymmetric sector specialization with low natural resources processing and de-balanced geographical specialization. The paper analyses the companiesÂ’ orientation on external markets, considering the efficiency of external trade through qualitative parameters: high-tech products, comparative advantages by industries and equilibrium in geographical market orientation. Reducing the prevalence of low-tech and primary products at the level of Romanian exporting companies should be considered as a priority for change for national policies in terms of external trade with goods.

Keywords: external trade; foreign capital; specialization; efficiency; Romanian capital (search for similar items in EconPapers)
JEL-codes: D22 F14 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:alu:journl:v:2:y:2018:i:20:p:10

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