Measuring Value Creation for Business Development: The View of Executive Managers

Adilson Caldeira, Adilson Aderito da Silva, Alberto de Medeiros and Lilian Aparecida Pasquini Miguel
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Adilson Caldeira: Mackenzie Presbyterian University, São Paulo, Brazil
Adilson Aderito da Silva: Mackenzie Presbyterian University, São Paulo, Brazil
Alberto de Medeiros: Mackenzie Presbyterian University, São Paulo, Brazil
Lilian Aparecida Pasquini Miguel: Mackenzie Presbyterian University, São Paulo, Brazil

Review of Socio - Economic Perspectives, 2018, vol. 3, issue 1, 97-116

Abstract: On the assumption that value creation can be characterized as an element of fundamental importance for the quality of management, this study aims to know, through exploratory research, the vision that managers have about the challenges that they face, and the processes adopted to accomplish it. The text begins with a literature review that covers different perspectives of value creation, its importance to business and the reasons and ways for its monitoring and evaluation, such as performance indicators for its management. Based on these references, we conducted a qualitative research, collecting data by means of in-depth semi-structured interviews with managers of companies from different market sectors and sizes operating in Brazil. The findings reveal that those managers are conscious of the importance in monitoring and measuring the effectiveness of value creation as a condition to sustain competitive advantages, but the use of metrics and indicators for this purpose is not frequent. This study is expected to contribute to the reflection on the benefits that the management of value creation may provide to organizations business development.

Keywords: Value Creation; Competitive Advantage; Performance Measurement (search for similar items in EconPapers)
JEL-codes: D46 G32 M10 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:aly:journl:201822

DOI: 10.19275/RSEP045

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