Driving values and visual identity in the process of developing the tourism brand destination for Danube Delta

Ana Florina Fecioru
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Ana Florina Fecioru: University of Bucharest

International Journal for Responsible Tourism, 2012, vol. 1, issue 1, 57-66

Abstract: The process of developing a brand identity represent the first step in promoting Danube Delta like a destination dedicated to responsible tourism activities. In this paper the creation of this brand protype represents the stage of a creative marketing exercise. Danube Delta is considered a marketable product: it has tangible and intangible attributes, and is offering a series of emotional and rational benefits to the tourists.

Keywords: biodiversity; brand; Danube Delta; identity; tourism (search for similar items in EconPapers)
JEL-codes: I25 M31 P28 Q20 Q30 Q51 Q56 Q57 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:amf:ijrtfa:v:1:y:2012:i:1:p:57-66

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