A Reversed Engineered Pitch Based On Rietveld (2016), “Creating Value through the Freemium Business Model: A Consumer Perspective”

Bogdan Alexandru Ratiu ()
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Bogdan Alexandru Ratiu: Lenovo, Romania

Journal of Accounting and Management Information Systems, 2016, vol. 15, issue 4, 810-818

Abstract: This pitching research letter presents a new angle to Faff’s (2015, 2016) pitch template. To better appreciate the research thrust underlying a scholarly paper, a reverse-engineered pitch can be created. This helps enhance one’s understanding of the finer aspects of an article and it is also an exercise to practice the pitching skills. A step by step guide for reverse-engineering is presented, followed by some tips and things to remember. The conclusion is that the pitch template has a real educational value, by offering a very structured and concise medium to extract core ideas from any paper.

Keywords: pitching research; template; reverse-engineer; computer games; freemium; revenue (search for similar items in EconPapers)
JEL-codes: G00 (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (1)

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