Buying Behaviour Of International Shopping Center Consumers- An Application In Bursa

Omer Akat, Cagatan Task›n and Aysun Ozdemir ()
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Aysun Ozdemir: Dumlipinar University

Anadolu University Journal of Social Sciences, 2006, vol. 6, issue 2, 13-30

Abstract: Consumer behaviour is affected by many factors such as demographic, economic, social, psychological, cultural factors and product, price, place and promotion decisions. The composition of these factors determinesconsumer behaviour. Besides these factors, retail industry which is a developing sector, has a great impact on the differentiation of shopping habits. Supermarkets, hypermarkets and especially international shopping centers are shaping the buying behaviour of the consumers. As a natural result of the severe competition in the sector, retail companies try to determine better the needs and wants of their potential consumers. This paper covers the research of asubject which was not handled sufficiently especially in the domestic literature. In this study, the aim is therefore to profile the international shopping center consumers to examine the buying behaviour of these consumers by the help of various hypothesis and to make contributions to the literature involved.

Keywords: Consumer Behaviour; International Shopping Centers; Bursa. (search for similar items in EconPapers)
JEL-codes: L81 M31 (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:and:journl:v:6:y:2006:i:2:p:13-30

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