Nowoczesne kanały dystrybucji produktów bankowych - porównanie ofert wybranych banków/New ways of bank products distribution - a comparision of the selectedbank offers

Sylwia Goska ()
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Sylwia Goska: Mgr, absolwentka Uniwersytetu Łódzkiego, Wydziału Ekonomiczno-Socjologicznego, kierunku Finanse i Rachunkowość

Journal of Finance and Financial Law, 2014, vol. 2, issue 1, 23-37

Abstract: A purpose of this article was the presentation of bank products distribution in chosen banks performing on polish and foreign market. The Author reviewed the hypothesis that new bank products distribution on polish and foreign banks are functioning in the similar manner, what was illustrated on the example of banks: mBank, Alior Bank, PKO BP S.A., The Royal Bank of Scotland, DBS Singapore Bank, J. P. Morgan. Results of conducted analysis demonstrate that increasingly banks implement high-tech solutions that facilitate purchase the customers bank products. Banks performing in Poland implement technologies as modern as banks performing abroad.

Keywords: distribution; distribution channel; bank products; strategy; innovation (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ann:jofafl:v:2:y:2014:i:1:p:23-37

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