The Analysis Factors of Experential Marketing, Product Quality, and Customer Satisfaction of Motor Bike as a Main Transportation Mode in Bandung-Indonesia

Intan W. Sakti
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Intan W. Sakti: Widyatama University, Indonesia

International Journal of Business and Administrative Studies, 2016, vol. 2, issue 1, 6-8

Abstract: The aim of this research is to analyze factors of experiential marketing, product quality and customer satisfaction on the utilization of motorcycles as a mode of priority transportation in Bandung City. There is a rapid increase in the usage of motor bike rather than cars wich has been happened from 2012 until 2014. Researcher identified this as a phenomenon. This research is using path analysis method where datas from 150 respondents of motorcycle user are being collected. For the sampling technique, researcher uses Random Probability Sampling. As a result, we can see wich one among those factors have an influence towards motorcycles as a mode of priority transportation.

Keywords: Experiential Marketing; Product Quality; Customer Satisfaction (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:apa:ijbaas:2016:p:6-8

DOI: 10.20469/ijbas.2.10002-1

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