Spatial Analysis of Newspaper Sales in East Surabaya Traffict Lights Using Moran Index

Hening Widi Oetomo, Marsudi Lestariningsih and Susanti
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Hening Widi Oetomo: School of Economics Indonesia (STIESIA), Surabaya, Indonesia
Marsudi Lestariningsih: School of Economics Indonesia (STIESIA), Surabaya, Indonesia
Susanti: School of Economics Indonesia (STIESIA), Surabaya, Indonesia

International Journal of Business and Administrative Studies, 2017, vol. 3, issue 5, 166-174

Abstract: The purpose of this study is to examine whether there is a spatial relationship of newspaper sales in a traffic light area with another neighboring area. This research was conducted in traffict light area of East Surabaya. There are 7 sub-districts in East Surabaya namely Tambak Sari (5 traffict), Gubeng (12 traffict), Sukolilo (7 traffict), Mulyorejo (5 traffict), Tenggilis Mejoyo (8 traffict), Rungkut (5 traffict), and Gunung Anyar (1 traffict). Total trafficts in East Surabaya studied were 43 traffic lights. Moran Index method was used to examine the spatial relations of newspaper sales between neighboring regions. Its calculation result was 0.45. The calculation of Z(I) is 1.34 whereas is 1.34 whereas Z0.95= 1.645 (Table), since Z(I)

Keywords: Newspaper Sales; Moran Index; East Surabaya; Spatial Autocorrelation (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:apa:ijbaas:2017:p:166-174

DOI: 10.20469/ijbas.3.10002-5

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