Discussion of Consumers’ Body Satisfaction: Focused on Purchasing Decision and Service Satisfaction

Jessie Coronel*, Hao Weng and Min Chung Han
Additional contact information
Jessie Coronel*: Kean University, New Jersey, USA
Hao Weng: Kean University, New Jersey, USA
Min Chung Han: Kean University, New Jersey, USA

Business, Management and Economics Research, 2019, vol. 5, issue 9, 127-133

Abstract: Clothing choice has been a way for consumers to express their individuality and the possibility to boost their self-esteem. Despite the amount of prior research conducted regarding body satisfaction and individuals clothing choices, little is known about consumers’ body satisfaction and its impact on their clothing purchasing decisions. Thus, this study tries to shed light on the relationship between consumers’ body satisfaction and its impact on their purchasing intentions. The objective of this study is to identify whether consumers’ body satisfaction would influence their service satisfaction at retail stores when service failure of wrong size clothing recommendations has occurred. Additionally, in this study, gender differences in body satisfaction and purchasing intention is tested. The research identifies that body satisfaction to service satisfaction and service satisfaction to purchasing intention have a direct relationship with each other. Body satisfaction and purchasing intention do not have a direct relationship with each other. Notably, this study also finds that body satisfaction is higher in males but presented no gender difference in purchasing intention after the service failure.

Keywords: Body satisfaction; Purchasing decision; Service satisfaction; Service failure; And consumer behavior. (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.arpgweb.com/pdf-files/bmer5(9)127-133.pdf (application/pdf)
https://www.arpgweb.com/journal/8/archive/09-2019/9/5 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:arp:bmerar:2019:p:127-133

Access Statistics for this article

Business, Management and Economics Research is currently edited by Dr. Syed Zulfiqar Ali Shah

More articles in Business, Management and Economics Research from Academic Research Publishing Group Rahim Yar Khan 64200, Punjab, Pakistan.
Bibliographic data for series maintained by Managing Editor ().