The Quest for Information Dissemination: Critiquing the Use of the In-House Newsletter to Communicate the Institutions’ Mandate among Academic Staff Members at Great Zimbabwe University

Pepukai Chiwewe
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Pepukai Chiwewe: Department of English and Media Studies, Great Zimbabwe University, Masvingo, Zimbabwe

The Journal of Social Sciences Research, 2017, vol. 3, issue 3, 28-32

Abstract: This paper seeks to explore the importance of the in-house newsletter at Great Zimbabwe University (GZU) in articulating and managing its vision, mission statement and niche area to its academic staff. The article evaluates the extent to which the GZU newsletter incorporates corporate communication (CC) strategies in promoting its founding vision and/ or niche in the arts, culture and heritage to the academic staff at the university. In order to achieve this objective the paper employs a case study design as the framework for data collection and analysis. The paper also employs documentary analysis as data collection tools. The outcomes of this research proved that GZU to a lesser extent employs the GZU newsletter as part of its CC strategies in promoting its vision, mission and niche area to its internal publics, specifically the academic staff. The effectiveness of the newsletter is compromised by poor distribution to academic staff members and inadequate funding to produce a fully-fledged magazine.

Keywords: Great Zimbabwe University; Newsletter; Academic staff; Niche area; Corporate communication; Internal publics. (search for similar items in EconPapers)
Date: 2017
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