Examining the Impact of Quality of Life on Satisfaction and Intent to Return for Marathon Runners

Chun-Chu Yeh, Cheng-Shih Lin and Chin-Huang Huang
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Chun-Chu Yeh: Department of Tourism and Hospitality, Transworld University; Graduate School of Technological and Vocational Education, National Yunlin University of Science and Technology, Taiwan
Cheng-Shih Lin: Department of Business Administration, National Quemoy University, Taiwan
Chin-Huang Huang: Department of Sport Management, National Taiwan University of Sport, Taiwan.

The Journal of Social Sciences Research, 2017, vol. 3, issue 4, 37-40

Abstract: Marathon is one of the popular physical activities in Taiwan. The Physical activities also play an important role in promoting quality of life (QoL). The distance running enhances participants’ life satisfaction and provides positive experiences in physical activity. This study aims to measure the perception of QoL and to find the effect on satisfaction and intent to return for Marathon runners. Exploratory factor analysis was carried out to extract four major factorial dimensions of QoL, including multiple functions, spiritual, physical and cognitive factors. The main factors of QoL were introduced into the regression function on satisfaction and return intention. The results shown that the QoL factors including multiple functions, spiritual, physical and cognitive factors, and had positive and significant impacts on satisfaction for participants. The multiple functions and physical factors were also significantly positively correlated to the intent of return for runners.

Keywords: Quality of life; Physical activity; Marathon; Satisfaction. (search for similar items in EconPapers)
Date: 2017
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