What Drives Consumer’s Intention to use Online Property Websites: A Conceptual Model

Mui Ling Dyana, Chang*, Rizal Hamid, Nelson Lajuni and Norazah Mohd Suki ()
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Mui Ling Dyana, Chang*: Universiti Malaysia Sabah, Jalan UMS, 88400 Kota Kinabalu, Sabah, Malaysia
Rizal Hamid: Universiti Malaysia Sabah, Jalan UMS, 88400 Kota Kinabalu, Sabah, Malaysia
Nelson Lajuni: Universiti Malaysia Sabah, Jalan UMS, 88400 Kota Kinabalu, Sabah, Malaysia

The Journal of Social Sciences Research, 2018, 630-633 Special Issue: 2

Abstract: The real estate market in Malaysia is growing as the nation grows more prosperous. There were 376,583 transactions recorded in Malaysia in 2010 with an aggregate worth RM107.44 billion (Construction Industry Development ,2016). This study intends to inspect the factors that drive consumer’s intention to use online property website. Previous literature does not include in-depth analyses such as consumer behavior. Hence, this conceptual paper proposes a model the key constructs that determine consumers’ intention to use online property website based on the Stimulus-Organism-Response (S-O-R) model. The proposed model integrates the S-O-R model with atmospheric cues from websites such as informativeness, effectiveness and entertainment. The results of the study provide significant insights the phenomenon of using online property ads and factors that influence consumers’ intention regarding online property websites. Recommendations for future research are also presented.

Keywords: Consumer‟s intention; Ubiquity (UB); Ease of Use (EOU); Information Exchange (IE); Stimulus-OrganismResponse (SOR) model. (search for similar items in EconPapers)
Date: 2018
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