E-Commerce Adoption Research: A Review of Literature

Vivian Khoo, Aidi Ahmi* and Ram Al-Jaffri Saad
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Vivian Khoo: Kolej Matrikulasi Perlis
Aidi Ahmi*: Tunku Puteri Intan Safinaz School of Accountancy, Universiti Utara, Malaysia
Ram Al-Jaffri Saad: Tunku Puteri Intan Safinaz School of Accountancy, Universiti Utara, Malaysia

The Journal of Social Sciences Research, 2018, 90-99 Special Issue: 6

Abstract: The purpose of this paper is to provide a comprehensive literature review of the e-commerce adoption studies. This paper investigated the papers that have been published and indexed in the Scopus database for the period from 2012-2017. This study found that e-commerce adoption studies can be classified into six themes: factors affecting e-commerce adoption, barrier of e-commerce adoption, implication of e-commerce adoption, e-commerce adoption process, improvement of e-commerce adoption and e-commerce web attraction. It is found that existing literature has given considerable attention to the drivers that facilitate e-commerce adoption while other themes have received far less attention from researchers. The significant factors that influence e-commerce adoption includes management’s support, the role of government, perceived benefits, external pressures, organizational readiness, IT-related skills, capabilities and infrastructure, among others. Such limited scope of study efforts could only provide a stagnant view towards partial understanding of the dynamic diffusion process of e-commerce. Future research shall be extended to explore e-commerce adoption from the process perspective and investigate the post-adoption stages of e-commerce to observe how e-commerce adoption evolves over time.

Keywords: E-commerce; E-commerce adoption; Accounting information systems. (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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