Using the marketing concept to adapt apartment building to consumer's need

Jose Augusto Guagliardi and Naya Gomes Correa

ERES from European Real Estate Society (ERES)

Abstract: This abstract express a syntesis of a research done in a city of the interior of the state of s„o paulo , brazil , which dealt with the adaptation of a apartment building planned to satisfy needs of potentials consumerís living around. A quantitative research was performed in order to identify what were the desires of a group of consumers with respect to what they expected having within an apartment building. The results of the research gave the construct company management the parameters to follow in order to match consumerís expectations and company offerings.

JEL-codes: R3 (search for similar items in EconPapers)
Date: 2001-06-01
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Persistent link: https://EconPapers.repec.org/RePEc:arz:wpaper:eres2001_175

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