Analyzing the Influence of Star Classification and COVID-19 on Value Per Room in Turkish Hotels: A 2018-2023 Perspective

Celal Erdogdu and Kerem Yavuz Arslanli

ERES from European Real Estate Society (ERES)

Abstract: Valuing hotel properties requires a comprehensive understanding of dynamic pricing strategies, market dynamics, investment value drivers, and valuation methodologies. This process is critical for investors and hotel managers to make informed decisions on room pricing and overall hotel investment strategies. This study examines the changes in per-room rates of hotels in Turkey between 2018 and 2023, specifically assessing changes by star class and the impact of the COVID-19 pandemic on resort and city hotels. Our research analyzes in detail the impact of the pandemic on pricing strategies in the hotel industry and the price sensitivity of hotels by star class. Our findings provide valuable insights for hotel operators, investors, and tourism policymakers and provide recommendations for more effective pricing strategy planning in the industry.

Keywords: Hotel; Room; Turkey; Valuation (search for similar items in EconPapers)
JEL-codes: R3 (search for similar items in EconPapers)
Date: 2024-01-01
New Economics Papers: this item is included in nep-ara and nep-tur
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