CULTURAL RESOURCES AS A TOURIST SUPPLY FACTOR IN THE 21st CENTURY

Vesna Vrtiprah
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Vesna Vrtiprah: University of Dubrovnik

Economic Thought and Practice, 2006, vol. 15, issue 2, 279-296

Abstract: Modern tourists choose their tourist destination depending on the offer that should satisfy their needs or grant them an unforgettable experience. They want to meet a local culture, local people, national folklore, gastronomy; they want to visit festivals, museums, galleries etc. All of the factors are important for the quality offer. Many tourist destinations face the problem of how to increase the value of the overall tourist offer. Today, the most wanted tourist destinations are those that enable tourists to have different activities, cherish the tradition, and tailor their offer to the needs, interests, motivation, and tourists' behaviour. The aim of the paper is to identify the motives for travelling of a modern tourist under the conditions of globalization, the influence of heritage on the demand and to indicate a cultural “product†that should be developed in order to attract a greater number of visitors in a tourist destination. At the end, the paper will give some recommendations of how to make a tourist attraction out of a cultural resource and thus make tourist staying more satisfactory in a tourist destination.

Keywords: heritage; tourism; attraction; product (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2006
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