APPLICATION OF BPD (Build Primary Demand) MODEL OF DEVELOPING MARKETING STRATEGY ON THE MARKET IN TRANSITION

Neven Seric and Tihomir Lukovic
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Neven Seric: University of Split
Tihomir Lukovic: University of Dubrovnik

Economic Thought and Practice, 2007, vol. 16, issue 1, 99-110

Abstract: BPD model is an original way of modeling of marketing strategies on the market in transition. BPD’s way is to evolve with evolution up-to-date market in Croatia. Conditions on Croatia’s market are characterizing by growing of global offer while the global demand is stagnating. Prices are lowering although a maintenance of products quality. The recession and the tremendous competitions are conditioning the spreading of doing business as necessaries for everyone on the market. Modeling of one successful marketing strategy means understand the concrete strategy fashion and the appurtenant its basic tactics ways. On such markets companies need to adapt their marketing strategies to some laws and behavior of the specific market’s demand. Today, modeling the sustainable marketing strategy on the market in transition requires special attention to differences between national market and the global market. BPD model of modeling marketing strategies is just a way toward success on the market in transition. On the market in transition companies need to adapt their marketing strategies to some laws and behavior of the specific market’s demand. Modeling the sustainable marketing strategy requires special attention to differences between national market in transition, and the global market. Successful strategy need to be build primary demand by making potential customers aware of the new product and stimulating their willingness and ability to buy. The building of the new one strategy on the market in transition need to accomplish two important tasks retain repeat or replacement business from its existing customers, and continue to capture the major portion of sales to the growing number of new customers entering the market for their first time. It is important to understand the nature of demand on the market in transition, and all its main variables. Our BPD model is just one way.

Keywords: model; marketing; strategy; market; transition (search for similar items in EconPapers)
JEL-codes: P27 (search for similar items in EconPapers)
Date: 2007
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