INFLUENCE OF BUSINESS AND COMPETITIVE INTELLIGENCE ON MAKING RIGHT BUSINESS DECISIONS

Goran Pranjic ()
Additional contact information
Goran Pranjic: Ministry of Foreign Affairs of Bosnia and Herzegovina

Economic Thought and Practice, 2011, vol. 20, issue 1, 271-288

Abstract: In business environment in which a company operates, when technological possibilities are very developed and accessible, when a great number of data from business transactions is generated, and when knowledge is the only resource contemporary economy is lacking, if they want to maintain and improve their positions on the market, decision makers have to be able to make correct business decisions very quickly. This text presents positive effects of a simultaneous use of tools and techniques of business and competitive intelligence in the process of making right decisions in a company. The text will present evidence that information on yourself, acquired through techniques of business intelligence, and information on competition, acquired through practicing competitive intelligence, present a basis for making right business decisions which leads towards reaching the established business goals of a company. Criteria are explained which have to be adhered to when introducing the concept of business and competitive intelligence in a company.

Keywords: data; information; knowledge; business decision; company; business intelligence; competitive intelligence (search for similar items in EconPapers)
JEL-codes: D80 (search for similar items in EconPapers)
Date: 2011
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://hrcak.srce.hr/clanak/103937 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:avo:emipdu:v:20:y:2011:i:1:p:271-288

Ordering information: This journal article can be ordered from
Economic Thought and Practice, University of Dubrovnik, Branitelja Dubrovnika 29, 20000 Dubrovnik
https://emip.unidu.hr/

Access Statistics for this article

Economic Thought and Practice is currently edited by Nebojsa Stojcic

More articles in Economic Thought and Practice from Department of Economics and Business, University of Dubrovnik Contact information at EDIRC.
Bibliographic data for series maintained by Nebojsa Stojcic ().