FOOD NEOPHOBIA AS A DETERMINANT OF CONSUMER BEHAVIOUR IN ETHNIC FOOD CONSUMPTION

Marina Tomic Maksan (), Kristina Deronja (), Milna Tudor Kalit () and Zeljka Mesic ()
Additional contact information
Marina Tomic Maksan: University of Zagreb
Kristina Deronja: University of Zagreb
Milna Tudor Kalit: University of Zagreb
Zeljka Mesic: University of Zagreb

Economic Thought and Practice, 2019, vol. 28, issue 2, 579-595

Abstract: Since ethnic food consumption has proven to be a fast-growing food trend, this study examines the impact of food neophobia on consumer behaviour in ethnic food consumption. The aim was also to identify consumers' motives for visiting an ethnic food restaurant, the importance of certain attributes of ethnic food in restaurants, and consumers’ attitudes towards ethnic food. Study was conducted via an online questionnaire on a sample of 230 consumers in Croatia. Statistical analysis included univariate, factor and bivariate analysis (SPSS, version 21). Based on the level of food neophobia, two groups of consumer segments were identified: food neophilic and food neophobic consumers. Food neophilic consumers are more motivated to visit an ethnic food restaurant in order to meet new flavors and new cultures. Also, they have more positive attitudes towards ethnic food compared to food neophobic consumers. Respondents with higher level of food neophobia consider origin to be a more important attribute of ethnic food as compared to those who have lower food neophobia level. Since food neophobia has influence on consumer’s preferences toward ethnic food in restaurants, it is an important issue for ethnic food restaurant sector and ethnic food marketers.

Keywords: food neophobia; ethnic food; restaurants; consumers (search for similar items in EconPapers)
JEL-codes: D10 D12 Q11 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://hrcak.srce.hr/clanak/335136 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:avo:emipdu:v:28:y:2019:i:2:p:579-595

Ordering information: This journal article can be ordered from
Economic Thought and Practice, University of Dubrovnik, Branitelja Dubrovnika 29, 20000 Dubrovnik
https://emip.unidu.hr/

Access Statistics for this article

Economic Thought and Practice is currently edited by Nebojsa Stojcic

More articles in Economic Thought and Practice from Department of Economics and Business, University of Dubrovnik Contact information at EDIRC.
Bibliographic data for series maintained by Nebojsa Stojcic ().