THE RELATIONSHIP BETWEEN INNOVATIVE ORIENTATIONS AND BUSINESS PERFORMANCE IN COMPANIES

Helena Slogar () and Heri Bezic ()
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Helena Slogar: Libertas International University, Croatia
Heri Bezic: University of Rijeka

Economic Thought and Practice, 2020, vol. 29, issue 1, 57-76

Abstract: In today's dynamic, uncertain and heterogeneous environment, innovativeness is the foundation for the survival and prosperity of every company. The aim of the research was to examine the relationship between entrepreneurial orientation, market orientation, learning orientation, innovativeness and business performance in companies. Data was collected from 303 Croatian companies using a questionnaire, with a response rate of 35.31%. The sampling method used for this research was stratified random sampling, and for data analysis canonical analysis and cluster analysis were used. In the context of this research it is likely that entrepreneurial orientation, market orientation and learning orientation will have a positive effect on the company’s' innovation activities, causing business performance to likely increase their competitive advantage on the market.

Keywords: innovativeness; entrepreneurial orientation; market orientation; learning orientation; business performance (search for similar items in EconPapers)
JEL-codes: L26 L33 M40 M50 O31 (search for similar items in EconPapers)
Date: 2020
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