 Research on Activation Path of Intangible Cultural Heritage Tourism in Qingshen County Based on RMP AnalysisYourou Tang Education Insights, 2026, vol. 3, issue 2, 36-43 Abstract: Taking Qingshen County, Meishan City as the research object, this paper adopts the RMP analysis model to conduct a systematic analysis of the tourism development of intangible cultural heritage (ICH) in Qingshen County from three dimensions: Resource (R), Market (M) and Product (P). The research finds that Qingshen County is rich in ICH resources, boasting 40 national, provincial, municipal and county-level ICH projects including Qingshen Bamboo Weaving, as well as 67 inheritors. It integrates diverse cultures such as Cancong Culture and Dongpo Culture, and has a sound ecological foundation. However, there exist several problems, such as the limited influence of ICH tourism, a single source of tourists, and insufficient depth of product experience. Based on the resource evaluation of "scarcity-inheritance-experience" and the consumption preference data of target customer groups, this paper constructs an activation path for the precise matching of "resources-markets-products", aiming to promote the inheritance of ICH and the sustainable development of tourism in Qingshen County. Keywords: intangible cultural heritage tourism; tourism development; RMP analysis; Qingshen County; resource evaluation; customer group matching (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:axf:eiaaaa:v:3:y:2026:i:2:p:36-43 Access Statistics for this article More articles in Education Insights from Scientific Open Access Publishing |
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