Digital Technology Enables Innovation in the Marketing Model of International Tourist Destinations

Yueze Tao

GBP Proceedings Series, 2025, vol. 13, 219-226

Abstract: With the rapid advancement of digital technologies, their integration into international tourism destination marketing has become increasingly pervasive, transforming the ways destinations communicate with global audiences. This paper examines how digital technologies empower innovative marketing models for international tourism destinations, enhancing their visibility, engagement, and competitive positioning in the global market. Specifically, it investigates the critical functions of digital tools-including social media platforms, virtual reality experiences, big data analytics, and AI-driven personalization-in shaping consumer perceptions and decision-making processes. The study also identifies persistent challenges in current marketing practices, such as fragmented digital presence, insufficient data utilization, and the difficulty of balancing global reach with localized appeal. Building upon this analysis, the paper proposes a set of digitally-driven marketing strategies, emphasizing immersive content creation, targeted audience segmentation, and interactive engagement mechanisms. Additionally, it outlines practical implementation approaches, including cross-platform integration, real-time performance monitoring, and adaptive strategy adjustments based on market feedback. By combining theoretical insights with actionable recommendations, this study provides international tourism destinations with a comprehensive framework to fully leverage digital technologies, optimize marketing effectiveness, and strengthen their global competitiveness in an increasingly digitalized tourism landscape.

Keywords: digital technology; international tourism destinations; marketing model innovation (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://soapubs.com/index.php/GBPPS/article/view/837/817 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:axf:gbppsa:v:13:y:2025:i::p:219-226

Access Statistics for this article

More articles in GBP Proceedings Series from Scientific Open Access Publishing
Bibliographic data for series maintained by Yuchi Liu ().