Research on the Mechanism and Path of Integrated Symbiosis between Hainan Homestay Brands and Cultural Heritage under the Empowerment of Digital Communication

Yue Yang

GBP Proceedings Series, 2025, vol. 15, 73-80

Abstract: Against the backdrop of in-depth advancement of cultural digitalization and integration of cultural and tourism industries, Hainan's homestay industry, as a core carrier of regional cultural inheritance and tourism service provision, faces the demand for upgrading and transformation from products to brands. This paper takes Hainan's heritage resources such as tropical architectural culture and Li ethnic customs as the research objects, systematically analyzes the empowerment paths and multiple values of digital communication in cultural activation, and constructs an implementation framework of cultural linkage - experience upgrading - resource integration - platform cooperation. It provides theoretical reference and practical guidance for Hainan's homestay brands to cultivate core cultural competitiveness and assist in the construction of an international tourism and consumption center.

Keywords: digital communication; cultural activation; Hainan homestays; cultural heritage; brand integration (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:axf:gbppsa:v:15:y:2025:i::p:73-80

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