Gender Narratives in Digital Media: Mechanisms of Construction and Dissemination

Bao Han

GBP Proceedings Series, 2026, vol. 29, 135-146

Abstract: This research article examines the mechanisms through which gender narratives are constructed and disseminated in digital media. By analyzing structural frameworks, linguistic patterns, and dissemination channels, the study explores how digital platforms shape societal perceptions of gender roles. Employing a mixed-methods approach, the research identifies key factors influencing narrative formation and evaluates their impact on audience reception. The findings contribute to understanding the interplay between media technologies and gender ideologies, offering insights for both academic discourse and practical applications in media literacy and policy development.

Keywords: gender narratives; digital media; construction mechanisms; dissemination channels; media technologies (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:axf:gbppsa:v:29:y:2026:i::p:135-146

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