Research on the Strategy of High-Quality Development and Transformation of Small and Medium-Sized Enterprises in Home Appliance Manufacturing Industry

Zhanjun Tian

GBP Proceedings Series, 2025, vol. 6, 40-45

Abstract: This study focuses on small and medium-sized enterprises (SMEs) in the home appliance manufacturing industry, exploring strategies for their high-quality development and transformation. By analyzing relevant data, the study highlights the opportunities and challenges faced by SMEs in the home appliance manufacturing sector and offers targeted strategic recommendations. The findings indicate that, in an environment of increasingly fierce market competition and rapid technological changes, SMEs must transform and upgrade through innovation, management optimization, and market expansion to achieve high-quality growth.

Keywords: home appliance manufacturing industry; small and medium-sized enterprises; high-quality development; transformation and upgrading (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:axf:gbppsa:v:6:y:2025:i::p:40-45

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