Examining Mobile Consumption through Paid Apps Context: A Topic Modeling Approach to Türkiye Market

Fatih Pinarbaşi
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Fatih Pinarbaşi: Department of Business Administration, Faculty of Business and Management Sciences, Istanbul Medipol Üniversitesi, Istanbul, Türkiye

Yildiz Social Science Review, 2025, vol. 11, issue 1, 21-28

Abstract: Mobile consumption is a vital part of today’s consumers and a fundamental marketing research area. Several contexts and markets are examined in the mobile consumption literature. However, the literature on the paid apps context and the Türkiye market is limited. The study aims to fill this gap by examining the context of paid apps in the Türkiye mobile app market and discovering the topics included in user conversations. For this purpose, 11.749 reviews of 25 mobile apps are used as the study sample. The study employs topic modeling methodology using the BERTopic approach to extract the topics in the sample set. Following a descriptive evaluation of the sample, 57 individual topics are extracted in topic modeling, and they are grouped into three main topic groups, namely: apprelated (27 topics), money-related (11 topics), and user evaluations (19 topics). Insights and implications regarding the topic groups can shed light on the developers and mobile marketing decision-makers.

Keywords: Mobile apps; mobile consump-tion; online reviews; paid apps; word of mouth.Journal: Yildiz Social Science Review (search for similar items in EconPapers)
JEL-codes: F00 F30 G00 G10 K00 K20 M00 M20 O10 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:aye:journl:v:11:y:2025:i:1:p:21-28

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