Four pivotal capabilities for marketers to support the growth mandate

Laura Patterson
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Laura Patterson: VisionEdge Marketing, USA

Applied Marketing Analytics: The Peer-Reviewed Journal, 2020, vol. 6, issue 1, 57-64

Abstract: Whether times are uncertain or our sails are full of wind, there is always the pressure to grow. Every company must take a customer-centric approach to stay on track or to ramp up. This paper explores four pivotal capabilities that every company needs their marketing organisation to master in support of the growth mandate.

Keywords: customer-centric; organisation; market growth; data-driven; analytics; marketing; strategy (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2020
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