From marketing to neuromarketing: Ethical considerations

Caterina Garofalo and Francesco Gallucci
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Caterina Garofalo: President, Italian Association of Neuromarketing (Ainem), Italy
Francesco Gallucci: Vice President, Italian Association of Neuromarketing (Ainem), Italy

Applied Marketing Analytics: The Peer-Reviewed Journal, 2021, vol. 7, issue 1, 65-72

Abstract: This paper discusses the emerging field of neuroethics – broadly speaking, the ethical and social issues raised by advances in neuroscience – in the context of neuromarketing. The paper explains how the field is strongly influenced by current events and cultural consciousness. The authors build on the opinions proposed by some scholars, highlighting key considerations, starting with respect for privacy, transparency and, most urgently, the need to place the consumer at the centre of any business strategy and any project development.

Keywords: neuromarketing; neuroethics; marketing; moral philosophy (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aza:ama000:y:2021:v:7:i:1:p:65-72

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