Proworking: Redefining the workplace and the role of corporate real estate

John Hampton

Corporate Real Estate Journal, 2014, vol. 3, issue 3, 207-216

Abstract: The term ‘workplace’ has taken on a new meaning, now referring to work environments both within and outside of a company's portfolio of leased or owned properties. With the proworking concept, a company adopts a holistic approach to its use of real estate and commits to offering multiple options for employees to be at their most productive, in the places that best support achieving business results. Delivering that environment means re-envisioning how and where workers access the space and resources they need. Proworking extends the concept of co-working to the enterprise, with owners of real estate consistently providing professional and well-maintained work environments to mobile professionals.

Keywords: alternative workplace strategies; workplace productivity; third places; proworking; corporate culture; occupancy planning; portfolio optimisation; worker enablement; innovation; collaboration (search for similar items in EconPapers)
JEL-codes: R3 (search for similar items in EconPapers)
Date: 2014
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