Why survey data is fundamental to developing data-driven strategies

Firelli Pitters
Additional contact information
Firelli Pitters: Managing Director, Unison Consulting, USA

Journal of Airport Management, 2021, vol. 15, issue 3, 258-265

Abstract: Understanding airport customers is ever more critical to adapt operations to the current and post- COVID-19 airport market. Gathering insight as to how the airport market has changed is critical to help instill confidence in air travel, meet the needs of airport users and identify opportunities to enhance revenues. Survey research is the most reliable method of collecting information directly from individuals about what they believe and how they behave. Surveys can be administered using a variety of formats to help identify short-term operational challenges as well as long-term planning strategies. Survey design and data analysis, however, must be carefully executed. Ideally, project professionals should possess a deep knowledge of survey research methods and statistical analysis, as well as experience with the nuances of the entire airport ecosystem to ensure scarce budgets and resources are best used.

Keywords: airport research; surveys; airport operations; business planning; passenger profiles; guest satisfaction; revenue opportunities; COVID-19; travel behaviour; decision-making; data analytics (search for similar items in EconPapers)
JEL-codes: M1 M10 R4 R40 (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/6438/download/ (application/pdf)
https://hstalks.com/article/6438/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:jam000:y:2021:v:15:i:3:p:258-265

Access Statistics for this article

More articles in Journal of Airport Management from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().