How to access your Board/C-suite and make an effective case for business continuity investments

Christine S. Kite and Gino S. Zucca

Journal of Business Continuity & Emergency Planning, 2007, vol. 1, issue 4, 332-339

Abstract: With the board of directors on side, the world of business resiliency can take shape as an enabler of shareholder value, and will win over the resources necessary to implement a successful continuity operation. Without senior support, it may be an uphill battle to get the time and attention needed from various groups within an organisation. The right attitude and approach can have everything to do with future success. Delivering results and demonstrating an association with shareholder value will provide a platform to justify and even increase the investment in continuity-related activities. This will enable the development of a deep and lasting relationship with business partners and at the same time empower a drive of accountability throughout the organisation. Once progress is underway, it is important to test what has been developed. And, in case all else fails, it is critical to have established contingency plans through a well-formulated crisis management strategy. This may not only get a company out of a serious bind, but may also regenerate interest in exploring the resources and support needed to ensure successful continuity for the organisation.

Keywords: business continuity; risk management; strategy; investment management; portfolio management; board of directors (search for similar items in EconPapers)
JEL-codes: M1 M10 M12 (search for similar items in EconPapers)
Date: 2007
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