How a structured BIA aligned business continuity management with Gallaher's strategic objectives

Stuart Selden and Stephen Perks

Journal of Business Continuity & Emergency Planning, 2007, vol. 1, issue 4, 348-355

Abstract: Business continuity management is often viewed as a costly impediment to the generation of competitive advantage. This paper demonstrates how developing a risk-focused understanding of an organisation can clearly bring business continuity objectives into alignment with its strategic goals. Using Gallaher Group plc as a case study, the authors explore how a structured business impact analysis approach not only satisfied Gallaher's insurance and corporate governance needs, but also provided valuable insight, from a risk management perspective, of operational impediments to the resilience of the business. They discuss how those barriers were overcome to improve Gallaher's operational flexibility and resilience with the ultimate objective of securing the company's strategic brands.

Keywords: business; continuity; management; impact; analysis; resilience; risk (search for similar items in EconPapers)
JEL-codes: M1 M10 M12 (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jbcep0:y:2007:v:1:i:4:p:348-355

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