Outsourcing sport sponsorship sales to a sport management class: Understanding the benefits and risks

Seungbum Lee and Victor Pinheiro

Journal of Brand Strategy, 2014, vol. 3, issue 2, 184-192

Abstract: Given the importance and challenge of selling sponsorship, small sport organisations need a strategic and creative approach to optimise their sponsorship sales. This paper introduces the concept of outsourcing the sponsorship sale operation to a university-based sport management class. The paper goes on to discuss the practical implications of outsourcing this function, including the risks and benefits.

Keywords: sport sponsorship; sales; outsourcing; sport management class (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jbs000:y:2014:v:3:i:2:p:184-192

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