The future of marketing is multicultural: A conversation with Javier Farfan, Head of Music and Cultural Marketing, PepsiCo

Javier Farfan

Journal of Brand Strategy, 2014, vol. 3, issue 3, 203-205

Keywords: PepsiCo; cultural marketing; brand engagement; total market; Hispanic (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2014
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