Noble motives and net results: Micro-insurance in the supply chain — building revenue and customer loyalty while improving community resilience in fast-growing markets

Brandon Mathews

Journal of Brand Strategy, 2015, vol. 4, issue 3, 233-247

Abstract: Multinationals and other corporates achieve strategic and financial goals by introducing insurance for vendors, employees and customers within their supply chains in emerging and frontier economies, prompting improved loyalty, margin enhancement, product uptake and better conditions for core products. The world's emerging consumers, while indeed large and growing both in numbers and resources, remain highly vulnerable to insurable risks impeding growth. Digital technology — especially mobile phones — lowers the costs of reliably accessing large numbers of such customers. Product design draws lessons from loyalty products in use for decades by credit card companies in Western markets as well as from cutting-edge techniques developed by impact entrepreneurs and non-governmental organisations. To ensure successful project implementation, hypotheses are first validated through low-cost experiments and more robust pilot phases before processes are industrialised more broadly.

Keywords: supply chain; mobile; financial inclusion; innovation; corporate responsibility; insurance (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/2769/download/ (application/pdf)
https://hstalks.com/article/2769/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:jbs000:y:2015:v:4:i:3:p:233-247

Access Statistics for this article

More articles in Journal of Brand Strategy from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().