The Big Data Bang: When collision of content marketing, mobile commerce and social share resulted in an omnichannel digital experience

David Lee

Journal of Brand Strategy, 2016, vol. 5, issue 2, 209-217

Abstract: The digital world today has transformed not only our lifestyles but also the way we work with agencies and the media. A glimpse at one of the world’s largest eMarketplace ecosystems sheds light on the Big Data bang that has already happened. When the Big Data of almost everything collided, it was a Big Bang of dynamic real-time data and personalisation power ID, and the resulting revolution of omnichannel experiences. During this transformative era, consumer purchase path touchpoints became fluid, but predictable. Is your business ready to bloom in the new Big Data bang ecosystem?

Keywords: personalisation; digital marketing (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2016
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