Aprons and algorithms: Meeting the service experience expectations of ‘generation picky’

Tim Greenhalgh

Journal of Brand Strategy, 2016, vol. 5, issue 3, 328-333

Abstract: Continuous thinking is the undeniable future of all things retail – understanding how ‘share of experiences’ leads to happier customers and creates a future proof and distinctive proposition.

Keywords: brand experience; retail; shopper behaviour; Gen Z (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2016
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