Balinese culture: The impact of Tri Kaya Parisudha on personal happiness and life success

Ni Nyoman Kerti Yasa, I. Gusti Ngurah Jaya Agung Widagda K., Ida Ayu Putu Widani Sugianingrat, Putu Laksmita Dewi Rahmayanti and I. Gusti Ayu Tirtayani
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Ni Nyoman Kerti Yasa: Lecturer, Udayana University, Indonesia
I. Gusti Ngurah Jaya Agung Widagda K.: Lecturer, Udayana University, Indonesia
Ida Ayu Putu Widani Sugianingrat: Lecturer, Hindu Indonesia University, Indonesia
Putu Laksmita Dewi Rahmayanti: Research Assistant, Hindu Indonesia University, Indonesia
I. Gusti Ayu Tirtayani: Lecturer, Universitas Pendidikan Nasional, Indonesia

Journal of Cultural Marketing Strategy, 2021, vol. 6, issue 1, 13-24

Abstract: This study explores how the practice of Tri Kaya Parisudha — a philosophy that encourages positive thoughts, words and deeds — influences personal happiness and ‘life success’ among Balinese Hindus. Based on SEM-PLS path analysis, the results indicate not only that Tri Kaya Parisudha increases personal happiness and life success, but that personal happiness also contributes to life success. This suggests that positive thoughts, words and deeds can indeed have a tangible impact on people’s wellbeing.

Keywords: Tri Kaya Parisudha; personal happiness; life success; Hindu community; Bali (search for similar items in EconPapers)
JEL-codes: J7 M3 (search for similar items in EconPapers)
Date: 2021
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