Can beacons be a source of inspiration for banks to increase sales and improve customer experience?

Yvon Moysan and Nicholas G. Paparoidamis
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Yvon Moysan: Yvon Moysan, IÉSEG School of Management, Paris campus Socle de la Grande Arche, France

Journal of Digital Banking, 2016, vol. 1, issue 1, 53-61

Abstract: Beacon technology is considered to be one of the most promising new mobile technologies to both increase sales and improve customer experience in the retail industry. At a time when banks are trying to improve the economics of branch banking and are competing with new entrants like FinTech, beacons could potentially offer more revenue to banks and provide additional value to their clients. This paper looks at the different options banks have to take advantage of beacons.

Keywords: beacon; internet of things; technology; banking; innovation; future; branch; sales; customer experience (search for similar items in EconPapers)
JEL-codes: E5 G2 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdb000:y:2016:v:1:i:1:p:53-61

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