How community banks create seamless customer journeys through digital banking initiatives

Misti Mostiller

Journal of Digital Banking, 2018, vol. 3, issue 2, 134-141

Abstract: The consumer banking landscape continues to change. Digital transformation and technology continue to put pressure and create opportunities for banks, especially community banks, to redefine the customer experience journey. It is critical to assess the main components of the customer experience journey.

Keywords: branch transformation; channel optimisation; community banking; small banks; innovation; technology (search for similar items in EconPapers)
JEL-codes: E5 G2 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdb000:y:2018:v:3:i:2:p:134-141

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