The inverted bank: How platforming helps exploit ecosystems

Sankha Som and V. Ram
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Sankha Som: TCS, India
V. Ram: Banking, Financial Services and Insurance (BFSI), TCSL ‘Siruseri SEZ Unit’, India

Journal of Digital Banking, 2020, vol. 5, issue 1, 83-93

Abstract: Ecosystems are emerging as major drivers of economic activity all across the world. The emergence of ecosystems is seeing a fundamental transformation of traditional business models across all sectors of the economy. The FinTech movement has been one of the earliest ecosystem-based disruptions that have profoundly affected the banking sector. The banking sector globally has been trying to build strategies to engage and exploit ecosystems with varying degrees of success. Community banks have been early adopters of ecosystems, leveraging the traditional banking infrastructure to take deposits, underwrite loans and provide the regulatory governance infrastructure to FinTechs, whereas FinTechs provide the necessary customer experience layer and create innovative new products and services. While large banks are pursuing major digital transformation programmes to make banking services more accessible to customers and partners, smaller community banks are devising new ways of remaining low-cost players with personalised services. Digital ecosystems are now opening scope for API-fication and AI-based decision-making. Smaller niche firms are now able to build and integrate faster and demonstrate business agility. In this paper we present a summary of the macro environment that is driving changes to business structure in enterprises. The present FinTech engagement strategies of banks are presented through the lens of motivation to go-to market with new products and features that appeal to the end-customer. We have also attempted to analyse the relative merits and demerits of each strategy. If banks must emerge as ecosystem orchestrators, they will need to re-architect themselves into digital platforms. This is even more relevant for community banks. We present a logical architecture of such banking platforms and important features that need to be built into these platforms. Finally, we have presented a model of an ‘inverted bank of the future’, where many existing production activities of the bank, large and small alike, will be performed outside the bank’s boundaries by the banks’ ecosystem.

Keywords: ecosystem; platform; FinTech; digital; open banking (search for similar items in EconPapers)
JEL-codes: E5 G2 (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (1)

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