With digital advances, bancassurance leaps forward

Sean Ringsted
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Sean Ringsted: Chief Digital Officer, Chubb, USA

Journal of Digital Banking, 2021, vol. 6, issue 2, 161-171

Abstract: Bancassurance is enjoying a renaissance in the financial services industry largely because of the upheaval of consumer expectations and the growing trend of digital banking ecosystem integrations with other industries. Shifts in customer-centric design thinking and the blurring of boundaries between industry sectors are bringing bancassurance back into fashion but with new digital capabilities and experiences. This paper illustrates the context and environment in which industry players operate, where banks can capitalise on digital advances in bancassurance, how banks are facing and responding to the challenges of digital services and, finally, how these changes are creating a win-win-win opportunity for banks, insurers and their shared consumers.

Keywords: FinTech; API; Insurance; Bancassurance; Digital Banking; Partnership (search for similar items in EconPapers)
JEL-codes: E5 G2 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdb000:y:2021:v:6:i:2:p:161-171

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