Implementing a digital asset management strategy at RPA

Stacey Mckeever

Journal of Digital Media Management, 2013, vol. 2, issue 1, 7-12

Abstract: This paper will look at the fears associated with instituting a digital asset management strategy and how get to traction by considering four key issues: (1) whether to keep everything or whittle it down; (2) how to remove the bad taste of previous attempts gone awry; (3) how and where to begin; and (4) what ‘being done’ really means.

Keywords: digital asset management; implementation strategies; change management; best practices (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdmm00:y:2013:v:2:i:1:p:7-12

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