Governance for digital asset management

Dan Mcgraw

Journal of Digital Media Management, 2014, vol. 2, issue 3, 203-205

Abstract: Strategy is key when implementing digital asset management systems, and if organisations are not careful to take an efficient approach to DAM at the implementation stage, they can find themselves with a less-than-efficient DAM system. This article explores the need for governance of DAM initiatives, and the different approaches to take when implementing a DAM system.

Keywords: digital asset management; DAM; governance; user experience; DAM platform (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2014
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