Integrating DAM systems and processes within an organisation

Jacqueline Contreras

Journal of Digital Media Management, 2014, vol. 2, issue 4, 298-302

Abstract: Integrating digital asset management (DAM) systems and processes within an organisation requires caution and skill. Experience with large asset creation has taught everyone the need for a highly integrated system that manages the whole content created by an organisation. Change management techniques are needed to introduce new technology to an organisation. Restructuring the workflow to unify content can cause problems for users who are not familiar with up-to-date DAM processes. Unifying the team during implementation is just as important as unifying the content in a DAM system. Creating a rapport with all the leaders in an organisation is essential to set realistic project goals.

Keywords: DAM; digital asset management; DAM systems; collaborative working; workflow (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2014
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