Managing the assets and metadata in the ITV archive: A strategy led by content rights

Heather Powell

Journal of Digital Media Management, 2016, vol. 5, issue 2, 98-107

Abstract: To sensibly manage an archive consisting of more than one million assets, ITV has used rights data to make the collection's potential transparent to senior management and to drive decisions and effort, both strategic and practical. This paper describes the categorisation of the content into a ‘gold’, ‘silver’, ‘bronze’ and ‘heritage’ framework based on a combination of ownership, sales and distribution rights. This information forms the basis for the allocation of all operational procedures associated with metadata-gathering, digitisation and security, and drives a new content management structure.

Keywords: television archives; commercial archive; rights data; metadata management; strategic policy; management structures; digital strategy (search for similar items in EconPapers)
JEL-codes: M11 M15 (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/1481/download/ (application/pdf)
https://hstalks.com/article/1481/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:jdmm00:y:2016:v:5:i:2:p:98-107

Access Statistics for this article

More articles in Journal of Digital Media Management from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().